Creating teaser clips for music release promotion

Today I've been doing some of the most dangerous work I do.

And when I say dangerous, I mean the most susceptible to distraction and doom scrolling.

I've started preparing some of the content for promoting the release of my debut EP which comes out on October 18th.

I'm beginning with some teaser clips sharing little snippets of some of my favourite lyrics. This final song 'My New Meaning' which is completing the EP is based around a mantra which I've started to live by - a statement to trust and believe in the universe and what she has in store for you.

So pretty simple stuff. Just words in time with the music snippets on a plain background.

I was considering trying to do something more complicated with text animation however that would've used up a couple hours of research and playing - and normally I enjoy that but I've got lots to get on with so made the trade off to keep it simple to make the most of my time.

I did learn something on Final Cut Pro. They have 'generators' which are just standard backgrounds - some still and some animated. I ended up only using the plain ones but it did give me some ideas I could do with things in the future.

Final Cut Pro 'generators' selection screen

I ended up with 3 separate lyrics clips to share.

Here's one of them

Time to schedule them on instagram - the most dangerous part. This is because I have to schedule it using the instagram app, and if a reel pulls my attention and I don't have the willpower to stop myself I can end up in a multiple hour scrolling session. I got a little distracted, but nothing serious.

And successfully managed to schedule the first few days of promo.

TikTok doesn't allow you to schedule so I got the posts ready and just left them in drafts.

This just means I'm going to have to go on TikTok everyday manually to actually post the videos - more chances to end up doom scrolling.

After today this is the status of my promo schedule progress

Gantt chart progress